The time period "Digital Marketing" was coined inside the nineteen nineties. Digital marketing was formally often called and referred to as 'on-line marketing', 'Online marketing', or 'Net marketing'.? ??????? ?????????? ? ???????? ????? ?????????? ??? ??? ?????? ????? ??? ??????????? ??????????? ??? ??? ????????? ??? ??? ?????????? ? ??? ??????. ?